Media and Globalization


MORA N.

The University of Dicle, cilt.10, 2011 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 10
  • Basım Tarihi: 2011
  • Doi Numarası: 10.1080/15405702.2011.562101
  • Dergi Adı: The University of Dicle
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, TR DİZİN (ULAKBİM)
  • Atatürk Üniversitesi Adresli: Hayır

Özet

This article makes three arguments with respect to the interface between contemporary African and global media. The first is that regional media corporations represent a greater threat to local media production than global media corporations. Second, the threat often consists in seeking to co-opt rather than to suppress local media production, since these regional corporations do not actually stand to benefit from suppressing local production. Third, the likelihood of being co-opted, accompanied by a gradual loss of autonomy, is greatest where local media have achieved a high level of success at attracting relatively large audiences, independently of both regional and global media networks. This discussion is based on analysis of the interaction between Nollywood and regional media corporations active in Africa.