Effect of Social Media Marketing Activities on Brand Loyalty: The Mediator Role of E-Brand Love and Branding Co-Creation

ERCİŞ A., Hoş B., DEVECİ F. G.

9TH INTERNATIONALCONFERENCE ON LEADESHIP, TECHNOLOGY, INNOVATION AND BUSINESS MANAGEMENT, 12 - 13 Aralık 2019

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Atatürk Üniversitesi Adresli: Evet