M. Yılmaz And A. ERCİŞ, "Investigation of the effect of brand equity on switching cost in industiral markets," EBES Conference , vol.1, İstanbul, Turkey, pp.1, 2010
Yılmaz, M. And ERCİŞ, A. 2010. Investigation of the effect of brand equity on switching cost in industiral markets. EBES Conference , (İstanbul, Turkey), 1.
Yılmaz, M., & ERCİŞ, A., (2010). Investigation of the effect of brand equity on switching cost in industiral markets . EBES Conference (pp.1). İstanbul, Turkey
Yılmaz, M.K., And Aysel ERCİŞ. "Investigation of the effect of brand equity on switching cost in industiral markets," EBES Conference, İstanbul, Turkey, 2010
Yılmaz, M.K. And ERCİŞ, Aysel. "Investigation of the effect of brand equity on switching cost in industiral markets." EBES Conference , İstanbul, Turkey, pp.1, 2010
Yılmaz, M. And ERCİŞ, A. (2010) . "Investigation of the effect of brand equity on switching cost in industiral markets." EBES Conference , İstanbul, Turkey, p.1.
@conferencepaper{conferencepaper, author={M.K. Yılmaz And author={Aysel ERCİŞ}, title={Investigation of the effect of brand equity on switching cost in industiral markets}, congress name={EBES Conference}, city={İstanbul}, country={Turkey}, year={2010}, pages={1} }