Assoc. Prof. Tuba TÜRKMENDAĞ


Turizm Fakültesi, Rekreasyon Yönetimi


WoS Research Areas: Social Sciences General, Social Sciences (Soc)


Scopus Research Areas: General Social Sciences


Avesis Research Areas: Social Sciences and Humanities, Tourism and Hotel Management


Names in Publications: Tuba GEZEN, Tuerkmendag Tuba, TÜRKMENDAĞ Tuba

Email: tuba.gezen@atauni.edu.tr
Office Phone: +90 442 231 5353 Extension: 5297
Web: https://avesis.atauni.edu.tr/tuba.gezen
Office: Turizm Fakültesi 2. Kat No:17
Address: Atatürk üniversitesi Turizm Fakültesi 25240 Yakutiye/ERZURUM

Metrics

Publication

63

Publication (WoS)

3

Publication (Scopus)

2

Citation (WoS)

8

H-Index (WoS)

1

Citation (Scopus)

5

H-Index (Scopus)

1

Citation (Scholar)

36

H-Index (Scholar)

2

Citation (TrDizin)

18

H-Index (TrDizin)

3

Citation (Sum Other)

90

Project

1
UN Sustainable Development Goals

Biography

I graduated from Balıkesir University, School of Tourism and Hotel Management, department of Hospitality Management, in 2012. Between 2012 and 2015, I completed my master's degree in Balikesir University, Institute of Social Sciences, Tourism and Hotel Management. I got PhD degree in Gazi University, Institute of Social Sciences, Department of Tourism Management in 2019. Since 2015, I have been continuing my doctorate education at Atatürk University, Institute of Social Sciences, Department of Tourism and Hotel Management. Between 2013-2019, I worked as a Research Assistant at Atatürk University, Faculty of Tourism, Department of Recreation Management. Since 2019, I have been working in the same institution as a Research Assistant Doctor.

Education

2015 - 2019

2015 - 2019

Doctorate

Gazi University, Sosyal Bilimler Enstitüsü, Sosyal Bilimler Enstitüsü, Turkey

2012 - 2015

2012 - 2015

Postgraduate

Balikesir University, Instıtute Of Socıal Scıences, Turizm İşletmeciliği Ve Otelcilik, Turkey

2008 - 2012

2008 - 2012

Undergraduate

Balikesir University, Tourısm And Hotel Management Academy, Department Of Hospıtalıty Management, Turkey

Dissertations

2019

2019

Doctorate

The Power of Social Marketing on Reducing Poverty through Tourism

Gazi University, Sosyal Bilimler Enstitüsü

2015

2015

Postgraduate

The Relationship between Brand Personality and Perceived Value: The Case of Travel Agency

Balikesir University, Instıtute Of Socıal Scıences, Turizm İşletmeciliği Ve Otelcilik

Foreign Languages

B2 Upper Intermediate

B2 Upper Intermediate

English

Certificates, Courses and Trainings

2019

2019

Sosyal Bilimlerde Arastırma Metodolojisi

Data Analysis

Atatürk University Research Methodology Education and Application Office

2019

2019

Bilgisayar Destekli Nitel Veri Analizi NVivo 12

Data Analysis

Anatolia Tourism Academy

2019

2019

Nitel Arastırma Teknikleri

Data Analysis

Anatolia Tourism Academy

2015

2015

AMOS ile Yapısal Eşitlik Modellemesi

Data Analysis

Faculty of Economics and Administrative Sciences

Research Areas

Social Sciences and Humanities

Tourism and Hotel Management

Research Areas Based on Academic Activities

Avesis Research Areas

    WoS Research Areas

      Scopus Research Areas

        Academic Positions

        2023 - Present

        2023 - Present

        Associate Professor

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2019 - 2023

        2019 - 2023

        Research Assistant PhD

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2013 - 2019

        2013 - 2019

        Research Assistant

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        Managerial Experience

        2025 - Present

        2025 - Present

        Head of Department

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2024 - Present

        2024 - Present

        Değişim Programları Komisyon Başkanı

        Ataturk University, Turizm Fakültesi, Turizm İşletmeciliği

        2023 - Present

        2023 - Present

        Kariyer Merkezi Temsilcisi

        Ataturk University, Turizm Fakültesi

        2023 - Present

        2023 - Present

        Kariyer ve Mezun İzleme Komisyon Başkanı

        Ataturk University, Turizm Fakültesi

        2023 - Present

        2023 - Present

        Performance Evaluation Commission Member

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2023 - Present

        2023 - Present

        Rekreasyon Yönetimi Proje Ofisi Temsilcisi

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2022 - Present

        2022 - Present

        Sosyal Sorumluluk, Topluma Katkı Komisyonu Üyesi

        Ataturk University, Turizm Fakültesi

        2021 - Present

        2021 - Present

        Department Academic Incentive Evaluation Commission Member

        Ataturk University, Turizm Fakültesi, Rekreasyon Yönetimi

        2020 - Present

        2020 - Present

        Erasmus Program Department Coordinator

        Ataturk University, Turizm Fakültesi, Turizm İşletmeciliği

        2018 - 2024

        2018 - 2024

        Kurumsal İletişim Birimi Üyesi

        Ataturk University, Turizm Fakültesi

        2020 - 2022

        2020 - 2022

        Member of Unit Quality Commission

        Ataturk University, Turizm Fakültesi

        2018 - 2020

        2018 - 2020

        Farabi Program Institutional Coordinator

        Ataturk University, Turizm Fakültesi

        2018 - 2020

        2018 - 2020

        Career Center Faculty Delegate

        Ataturk University, Turizm Fakültesi

        Courses

        Postgraduate

        Postgraduate

        Turizmde Pazarlama Teorileri

        Turizm Pazarlaması

        Turizmde Uygulamalı Nitel Araştırma Tasarımı

        Turizmde Uygulamaları Nitel Araştırma Tasarımı

        Turizmde Güncel Pazarlama Yaklaşımları

        Turizm Pazarlaması

        Turizmde Güncel Pazarlama Yaklaşımları

        Undergraduate

        Undergraduate

        Turizm Pazarlaması

        Turizm Pazarlaması

        Turizm Sosyolojisi

        Turizm Pazarlaması

        Turizm Pazarlaması

        Turizm Sosyolojisi

        Turizm Sosyolojisi

        Non-verbal Communication

        Non-verbal Communication

        Non-verbal Communication

        Tourism Marketing

        Tourism Marketing

        Tourism Marketing

        Tourism Marketing

        Communication

        Tourism Marketing

        Communication

        Marketing

        Tourism Marketing

        Communication

        Tourism Marketing

        Tourism Marketing

        Marketing

        Marketing

        Research Methods

        Marketing

        Statistics

        Marketing

        Statistics

        Statistics

        Statistics

        Human Resources Management

        International Tourism

        Sales Management in Tourism Businesses

        Sales Management in Tourism Businesses

        Human Resources Management

        International Tourism

        Articles

        All (17)
        SCI-E, SSCI, AHCI (1)
        SCI-E, SSCI, AHCI, ESCI (2)
        ESCI (1)
        Scopus (2)
        TRDizin (7)
        Other Publications (8)

        Papers Presented at Peer-Reviewed Scientific Conferences

        2024

        2024

        1. Turizmde Sosyal Pazarlama Araştırmalarının Bibliyometrik Analizi

        TÜRKMENDAĞ T.

        24. Ulusal Turizm Kongresi, Turkey, 19 - 21 September 2024, (Full Text)

        2024

        2024

        2. Turizm Öğrencilerinin Kişilik Özellikleri ile Bireysel Yenilikçilik Algıları Arasındaki İlişkinin İncelenmesi

        TÜRKMENDAĞ T.

        8. Uuslararası Batı Asya Turizm Araştırmaları Kongresi, Turkey, 25 - 27 April 2024, (Summary Text)

        2021

        2021

        3. Determining the Characteristics Affecting Customer Satisfaction: Example of Restaurant Business

        Türkmendağ T., Türkmendağ Z.

        21. Ulusal Turizm Kongresi, Balıkesir, Turkey, 15 October 2021, pp.1539-1551, (Full Text) Sustainable Development

        2021

        2021

        4. Ethical Perceptions of Housekeeping Department Employees: A Study in İzmir Province

        Türkmendağ T., Şahin B.

        Global Conference on Services and Retail Management , 2021, 10 - 13 May 2021, pp.66, (Summary Text)

        2021

        2021

        5. Review of Youth's Leisure Activities and Their Reasons to Participate According to Socio-Demographic Variables

        Türkmendağ T.

        Managing Tourism across Continents 2021, 1 - 03 April 2021, pp.131, (Summary Text)

        2020

        2020

        7. Women's Perceptions of Poverty, and Tourism

        Türkmendağ T.

        Dünya Kadın Kongresi, Ankara, Turkey, 7 - 08 March 2020, (Full Text)

        2018

        2018

        9. The Effect of Perceived Value on Creating Customer Loyalty: A Study on a Cag Kebap Restaurant

        Türkmendağ T., Hassan A.

        Gastronomi Kongresi, Ankara, Turkey, 22 - 25 March 2018, (Summary Text)

        2017

        2017

        10. The Importance Of The Local Food That Sank Into Oblivion In Creating Tourism Potential: The Case Of Sivas Province

        Şimşek A., Türkmendağ T., Türkmendağ Z.

        Uluslararası Kültürel Miras ve Turizm Kongresi, Konya, Turkey, 19 - 21 May 2017, pp.737-746, (Full Text)

        2017

        2017

        11. Brand Personality Perceptions of Domestic Tourists: The Case of Travel Agency

        Türkmendağ T., Köroğlu A.

        International Conference on Tourism, Travel, Leisure and Hospitality, İzmir, Turkey, 20 - 21 October 2017, pp.41, (Summary Text)

        2016

        2016

        12. Turizm Eğitimi Alan Öğrencilerin Bireysel Yenilikçilik Algularının Belirlenmesi

        IŞIK C., TÜRKMENDAĞ T.

        3rd INTERNATIONALCONGRESS OF TOURISM ANDMANAGEMENT RESEARCHES, Antalya, Turkey, 20 - 22 May 2016, (Full Text)

        2016

        2016

        13. Determination of Individual Innovation Perceptions of Tourism Education Students

        Işık C., Türkmendağ T.

        3rd international congress of tourism and management researches, Antalya, Turkey, 20 - 22 May 2016, (Full Text)

        2014

        2014

        14. Evaluation of Geographically Indicated Gastronomic Products as a Slow Tourism Item: Comparative Example of Erzurum-Seferihisar

        Gezen T., Türkmendağ Z.

        Cittaslow Gökçeada Eko-Gastronomi Kongresi, Çanakkale, Turkey, 24 April - 25 May 2014, (Summary Text)

        2014

        2014

        15. Evaluation of Geographically Indicated Gastronomic Products as a Slow Tourism Item: Comparative Example of Erzurum-Seferihisar

        Türkmendağ T., Türkmendağ Z.

        Cittaslow Gökçeada Eko-Gastronomi Kongresi, Çanakkale, Turkey, 24 - 25 April 2014, pp.22, (Summary Text)

        2013

        2013

        16. An Investigation To Determine The Work Values Of Tourism Students

        Koroglu O., Gezen T.

        3rd World Conference on Educational Technology Researches (WCETR), Antalya, Turkey, 7 - 09 November 2013, vol.131, pp.253-257, (Full Text) identifier

        2013

        2013

        17. Investigation of the Relationship between Organizational Trust and Intention to Leave in Hotel Businesses

        Gezen T., Boz H.

        14. Ulusal Turizm Kongresi, Kayseri, Turkey, 5 - 08 December 2013, pp.891-907, (Full Text)

        Books

        2025

        2025

        1. Turistik Tüketici Davranışları ve Sürdürülebilirlik

        TÜRKMENDAĞ T.

        in: Sürdürülebilir Destinasyon Pazarlaması, MEYDAN UYGUR SELMA, Editor, Nobel Akademik Yayıncılık, pp.253-283, 2025

        2025

        2025

        2. Organizasyonlarda Etik ve Kurumsal Sosyal Sorumluluk

        TÜRKMENDAĞ T.

        in: Yönetim ve Organizasyon, TÜRKMENDAĞ ZAFER, Editor, Atatürk Üniversitesi Açık ve Uzaktan Öğretim Fakültesi Yayını, pp.303-336, 2025

        2025

        2025

        3. Tourist Motivation Models

        TÜRKMENDAĞ T.

        in: Theories and Models in Tourism and Hospitality Research, UYSAL MUZAFFER, İÇÖZ ORHAN, ÇETİN İBRAHİM, İÇÖZ ONUR, BOZKURT YİĞİT S., Editor, CAB International , pp.480-488, 2025

        2024

        2024

        4. Gastronomi Müzeleri ve Merkezleri

        TÜRKMENDAĞ T.

        in: Gastronomi Destinasyonlarında Kaynaklar, Ürünler ve Bileşenler, AKSAKALLI BAYRAKTAR ZÜHAL, Editor, Detay Yayıncılık, pp.93-126, 2024

        2023

        2023

        5. Doç. Dr. Abdulkadir Koşan

        Serçeoğlu N., Türkmendağ T.

        in: Turizm Akademisinde Kaybettiklerimiz Anısına, Küçükaltan Derman, Tuna Muharrem, Kaya Ünal Şule, Editor, Detay Yayıncılık, Ankara, pp.1-10, 2023

        2021

        2021

        6. Technology Use and Innovation Strategies in Event Tourism

        Türkmendağ T., Türkmendağ Z.

        in: ICT as Innovator Between Tourism and Culture, Ramos Célia M. Q.,Quinteiro Sílvia, Gonçalves Alexandra R., Editor, IGI GLOBAL, Hershey, pp.104-121, 2021

        2021

        2021

        7. Review of Youth's Leisure Activities and Their Reasons to Participate According to Socio-Demographic Variables

        TÜRKMENDAĞ T.

        in: Advances in Managing Tourism Across Continents, Çobanoğlu Cihan, Küçükaltan Günlü Ebru, Tuna Muharrem, Başoda Alaattin, Doğan Seden, Editor, University of South Florida M3 Center Publishing, Florida, pp.355-371, 2021

        2021

        2021

        8. Technology Use and Innovation Strategies in Event Tourism

        TÜRKMENDAĞ T., TÜRKMENDAĞ Z.

        in: ICT as Innovator Between Tourism and Culture, Ramos Célia M.Q., Quinteiro Silvia, Gonçalves Alexandra R., Editor, IGI Global, Hershey, pp.104-121, 2021

        2021

        2021

        9. Ethical Perceptions of Housekeeping Department Employees: A Study in Izmir Province

        TÜRKMENDAĞ T., ŞAHİN B.

        in: Advances in Global Services and Retail Management, Çobanoğlu Cihan, Della Corte Valentina, Editor, University of South Florida M3 Center Publishing, Florida, pp.1-12, 2021

        2020

        2020

        11. Career Development in Tourism Sector

        Türkmendağ T.

        in: Tourism and Hospitality Studies, İrfan Yazcıoğlu,Özgür Yayla,Alper Işın,Turhan Çetin, Editor, Peter Lang Publishing, Inc., Berlin, pp.75-87, 2020

        2020

        2020

        12. Indoor Recreational Activities in Tourism: Case of Trans-Siberian Express

        Türkmendağ T., Erdem B.

        in: Advences in Social Science Research , Viliyan Krystev,Mihaela S. Dinu,Recep Efe,Emin Atasoy, Editor, St. Kliment Ohridski University Press, Sofija, pp.438-450, 2020

        2020

        2020

        13. Erişilebilir Turizmde Turist Rehberliği Uygulamaları

        Türkmendağ T., Türkmendağ Z.

        in: Guidance Practices in Alternative Tourism, Doç. Dr. Volkan ALTINTAŞ,Dr. Zafer TÜRKMENDAĞ, Editor, Detay Yayıncılık, Ankara, pp.35-47, 2020

        2020

        2020

        14. Indoor Recreational Activities in Tourism: Case of Trans-Siberian Express

        TÜRKMENDAĞ T., ERDEM B.

        in: Advences in Social Science Research, Krystev Viliyan, Dinu Mihaela S., Efe Recep, Atasoy Emin, Editor, St. Kliment Ohridski University Press, Sofija, pp.438-450, 2020

        2020

        2020

        15. Career Development in Tourism Sector

        TÜRKMENDAĞ T.

        in: Tourism and Hospitality Studies, Yazcıoğlu İrfan, Yayla Özgür, Işın Alper, Çetin Turhan, Editor, Peter Lang Publishing, Inc., Berlin, pp.75-87, 2020

        2020

        2020

        16. Erişilebilir Turizmde Turist Rehberliği Uygulamaları

        Türkmendağ T., Türkmendağ Z.

        in: Alternatif Turizmde Rehberlik Uygulamaları-Güncel Yaklaşımlar, Altıntaş Volkan, Türkmendağ Zafer, Editor, Detay Yayıncılık, Ankara, pp.35-52, 2020

        2020

        2020

        17. Yavaş Şehirler ve Alternatif Turizm

        Türkmendağ T.

        in: Slow Cities and Alternative Tourism, Fatma Başar, Tuba Türkmendağ, Editor, Detay Yayıncılık, Ankara, pp.1-13, 2020

        2017

        2017

        18. Tanıtım ve İmaj Oluşturma Faaliyetlerinde Turist Rehberleri

        Altıntaş V., Türkmendağ Z., Türkmendağ T.

        in: Tourist Guidance Research - Forecasts and Practices, Özlem Güzel, Volkan Altıntaş, İlker Şahin, Editor, Detay Yayıncılık, Ankara, pp.267-289, 2017

        2015

        2015

        19. Potential of the Skiing Tourism in Kyrgyzstan: A Research on Toruist Visiting Karakol Zone

        ERDEM B., TÜRKMENDAĞ T., YUSUPOV N.

        in: Tourism Environment and Sustainability, Cevdet Avcıkurt, Mihaela S. Dinu, Necdet Hacıoğlu, Recep Efe, Abdullah Soykan, Editor, St. Kliment Ohridski University Press, Sofija, pp.46-59, 2015 Sustainable Development

        Peer Reviews in Scientific Publications

        January 2022

        January 2022

        GÜNCEL TURİZM ARAŞTIRMALARI DERGİSİ (ONLİNE)

        National Scientific Refreed Journal

        February 2021

        February 2021

        Journal of Tourismology

        Other Indexed Journal

        November 2020

        November 2020

        Turizm Akademik Dergisi

        Other Indexed Journal

        September 2020

        September 2020

        İŞLETME ARAŞTIRMALARI DERGİSİ

        National Scientific Refreed Journal

        April 2020

        April 2020

        GÜMÜŞHANE ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ ELEKTRONİK DERGİSİ

        National Scientific Refreed Journal

        April 2020

        April 2020

        Business & Management Studies: An International Journal (BMIJ)

        Other Indexed Journal

        November 2019

        November 2019

        Turizm Akademik Dergisi

        Other Indexed Journal

        November 2019

        November 2019

        Industrial and Managerial Solutions for Tourism Enterprises

        Chapter Scientific / Professional Book Published by Other Publishers

        September 2019

        September 2019

        Turizm Akademik Dergisi

        Other Indexed Journal

        August 2019

        August 2019

        journal of tourism and gastronomy Studies

        Other Indexed Journal

        Roles in Event Organizations

        Mobility Activity

        2022 - 2022

        2022 - 2022

        Erasmus Programme

        Lecturing

        Transilvanya University of Brasov Üniversitesi, Romania

        2018 - 2018

        2018 - 2018

        Erasmus Programme

        Research During Graduate Education

        Foggia University, Italy

        

        Congress and Symposium Activities

        03 April 2024 - 03 April 2024

        03 April 2024 - 03 April 2024

        Turizm Biliminde Güncel Metodolojik Yaklaşımlar Serisi

        Moderator

        Erzurum-Turkey

        28 March 2024 - 28 March 2024

        28 March 2024 - 28 March 2024

        Turizm Biliminde Güncel Metodolojik Yaklaşımlar Serisi

        Invited Speaker

        Erzurum-Turkey

        13 March 2024 - 13 March 2024

        13 March 2024 - 13 March 2024

        Turizm Biliminde Güncel Metodolojik Yaklaşımlar Serisi

        Moderator

        Erzurum-Turkey

        06 March 2024 - 06 March 2024

        06 March 2024 - 06 March 2024

        Turizm Biliminde Güncel Metodolojik Yaklaşımlar Serisi

        Invited Speaker

        Erzurum-Turkey

        28 February 2024 - 28 February 2024

        28 February 2024 - 28 February 2024

        Turizm Biliminde Güncel Metodolojik Yaklaşımlar Serisi

        Invited Speaker

        Erzurum-Turkey

        02 November 2023 - 02 November 2023

        02 November 2023 - 02 November 2023

        Kırmızı Periler Diyarı Narman Sürdürülebilir Turizm Çalıştayı

        Moderator

        Erzurum-Turkey

        Citations

        Total Citations (WOS): 6

        h-index (WOS): 1

        Visual Activities