Akademik Veri Yönetim Sistemi
4. Uluslararası Sürdürülebilir Turizm Kongresi, Aksaray, Türkiye, 3 - 04 Ekim 2024, ss.83-90
With the increase in environmental issues and the rapid depletion of natural resources today, it has become imperative for businesses to adopt sustainability and eco-friendly approaches. In this context, the concept of "green management" refers to management strategies focused on environmental goals such as the efficient use of resources, minimizing waste, and reducing negative impacts on the environment. Green management provides both environmental and economic benefits to businesses, while also enabling them to fulfill their social responsibilities. Sustainability, on the other hand, is an approach that allows businesses to achieve long-term success by balancing economic, environmental, and social factors. This concept requires businesses to continue their operations without compromising the needs of future generations. Sustainability strategies are supported by practices such as energy efficiency, water conservation, and reducing the carbon footprint. This article examines the impact of green management and sustainability practices on businesses, highlighting that these approaches improve environmental performance, reduce costs, and create a positive image among consumers. Furthermore, the success of green management and sustainability practices is emphasized as being dependent on the leadership structure of businesses, employee engagement, and their relationships with society. In conclusion, green management and sustainability have become strategic necessities for both the environment and businesses, and improvements in these areas will be one of the key ways to gain a competitive advantage in the business world of the future