E-ticaret ve e-ticaret talebini etkileyen faktörler: Erzurum ilinde bir uygulama

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Thesis Type: Postgraduate

Institution Of The Thesis: Ataturk University, Sosyal Bilimler Enstitüsü, İktisat Anabilim Dalı, Turkey

Approval Date: 2022

Thesis Language: Turkish

Student: AYŞEGÜL KURT

Supervisor: Ergün Aktürk

Open Archive Collection: AVESIS Open Access Collection

Abstract:

The aim of this study is to analyze the e-commerce behaviors of individuals residing in Erzurum, the factors affecting these behaviors and the relationship of these factors with socio-economic and demographic factors. In the first part of the study, which consists of four parts, consumer preferences and demand theory are mentioned. In the second part, the definition, scope, parties, tools and types of electronic commerce are explained and the differences between electronic commerce and traditional commerce are mentioned. In addition to these, the advantages and disadvantages of e-commerce and the effects of e-commerce on the economy are emphasized and a literature review including previous studies on the concept has been made. In the third chapter, the importance of e-commerce in the world and in Turkey was mentioned and e-commerce data were discussed, and information on how the Covid-19 pandemic, which affected the world, affected e-commerce was given. In the fourth chapter, the aim and scope of the research are emphasized, the preparation and implementation of the questionnaire is explained, and information about the processing and resolution of the data set is given. Then, by mentioning the sample characteristics, Pearson Chi-Square analysis was performed with the help of SPSS program. As a result, the factors affecting the e-commerce preferences of individuals residing in Erzurum were determined and the relationship of these factors with demographic characteristics was explained in the light of tables.