The Mediating Role of Perceived Brand Warmth in the Effect of Brand Anthropomorphism on Brand Trust

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Deligöz K.

VIII. INTERNATIONAL APPLIED SOCIAL SCIENCES CONGRESS, Priştine, Kosovo, 2 - 05 October 2024, pp.190-201

  • Publication Type: Conference Paper / Full Text
  • City: Priştine
  • Country: Kosovo
  • Page Numbers: pp.190-201
  • Ataturk University Affiliated: Yes