Akademik Veri Yönetim Sistemi
8th West Asia Tourism Research Congress, Şırnak, Türkiye, 25 Nisan 2024, ss.158-159
Geographical indications can be expressed as a type of industrial property right that provides
prestige to the regions where they are produced, gives identity to the product, encourages standard
production, contributes to sustainability and triggers the development of tourism. These special
products support both regional development, national and international marketing and the increase
of tourism revenues, and their importance is better understood day by day. For this reason, Antep
baklava, Turkey's first geographical indication (GI) registered product in European Union (EU)
standards, was discussed in the research. The study aimed to determine the knowledge level of
Antep baklava producers about geographical indications, the contribution of Antep baklava to the
25th-27th Apr 2024 ŞIRNAK, TÜRKİYE IWACT’24
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city's tourism, to identify problems and to develop suggestions. In the study conducted with the
qualitative research method, data were obtained through face-to-face interviews with 19 Antep
baklava producers and interpreted by subjecting them to content analysis. The geographical
indication knowledge level of Antep baklava producers can be considered as high (78.9%). Antep
baklava is seen and embraced by the producers as one of the city's most important and Turkey's
leading tourist products. Especially after the EU geographical indication registration, Antep
baklava, as a touristic product, makes significant contributions to the promotion of Gaziantep, the
income of the local people, employment in the region and the tourism of the city. However, it has
been determined that manufacturers are experiencing problems such as raw material supply,
standard production, and stockpiling due to the effect of variable prices. Suggestions have been
developed to solve the problems