Akademik Veri Yönetim Sistemi
Yönetim ve Ekonomi Araştırmaları Dergisi, cilt.20, sa.2, ss.231-252, 2022 (Hakemli Dergi)
The aim of the research is to reveal the current perception of reputation in order that family medicine practice, which is one of the primary health care services, can provide a service that can be preferred by people with approaches that can meet today's needs, and to determine the perceptions of stakeholders regarding corporate reputation in the formation and development of reputation by addressing the factors affecting the formation of corporate reputation. The validity and reliability of the research was measured with Cronbach's Alpha reliability analysis. Explanatory factor analysis was performed for the factor structure of the scales. Frequency and percentage analysis to examine the demographic distribution of the participants, Pearson correlation analysis as a result of the normal distribution of the data of the relations between the scales, and the structural equation model to test the findings as a result of the research model were used. It was determined that structural model established in accordance with the research model has an acceptable fit, and according to the result of the structural equation model applied to the hypotheses created, the independent variables in the model which are corporate environment, vision and leadership had a positive effect on the dependent variables; employees, corporate communication, identity and image, products and services and social responsibility attitudes. The hypotheses established were accepted.