Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude

Aydın G., Başoğlu Ö. E., Karababa B., Ünver O., Yavuz G., Aydın G.

FRONTIERS IN PSYCHOLOGY, vol.17, 2026 (SSCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 17
  • Publication Date: 2026
  • Doi Number: 10.3389/fpsyg.2026.1773459
  • Journal Name: FRONTIERS IN PSYCHOLOGY
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, IBZ Online, Linguistic Bibliography, MLA - Modern Language Association Database, Psycinfo, Directory of Open Access Journals, MLA International Bibliography
  • Keywords: brand, brand evangelism, hedonic consumption attitude, narcissistic personality, sport
  • Ataturk University Affiliated: Yes