THE REVIEW OF THE DATA OF TURKISH TOURISM INDUSTRY VIA THE TREND ANALYSIS METHOD


Sanalan Bilici N., Erkem M.

Journal of Tourism Leisure and Hospitality, cilt.4, sa.2, ss.1-21, 2022 (Hakemli Dergi)

Özet

The way for Turkey to increase its tourism related income and to reach to a higher place within the global competition goes through achieving sustained tourism activities and keeping the whole tourism industry standing. This can only be achieved by rendering the enterprises in the industry financially improved and by conducting effective financial analyses. In this study, within the scope of findings, obtained by implementing trend analysis method onto the industrial data of the tourism industry, which is comprised of the accommodation and food & beverage related businesses in Turkey, supplied by The Central Bank of the Republic of Türkiye, determinations regarding the financial status of the industry have been made. In Turkish tourism industry, the profitability between 2015 and 2018 was not at the desirable level. For the continuation of the success of the industry which recovered in 2019 and have been going through a successful period, as well as for the ensuring the efficiency of its activities, taking measures towards strengthening the structure of its equity capital and long-term foreign resources, shall be most beneficial for the industry.