Akademik Veri Yönetim Sistemi
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.15, sa.3, ss.1159-1184, 2020 (ESCI)
The aim of this study is to investigate the attitudes and buying intentions of individuals towards sustainable clothing. The consumers' ethic traits and the impact of the social netwoks they follow have been examined in their attitudes towards sustainable clothing and intention to purchase. At the same time the regulatory effect of materialism, clothing involvementand guilt feelings in this relationship have been to be determined. According to the research results; among the ethical traits altruism and ethics obligation, positively affect the attitude towrds sustainable clothing. Social networks that consumers follow are impact on both attitude and purchasing intention. In addition, it has been determined that the tendency materialism, interest in clothing and guilt have a regulatory effect between the attitude towards sustainable clothing and the intention to purchase sustainable clothing.