EXAMINATION OF SELF STRUCTURE, INTERPERSONAL INFLUENCE, TRUST AND ATTITUDE TOWARDS THE BRAND THROUGHOUT THE PROCESS OF DEVELOPING EMOTIONAL BRAND ATTACHMENT

ERCİŞ A., YILDIZ T., TÜRK B.

9th International Conference on Leadership, Technology, Innovation and Business Management:Leadership, Innovation, Media and Communication, 12 - 13 Aralık 2019

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Atatürk Üniversitesi Adresli: Evet