Current issues of linguistics and translation studies, cilt.21, sa.1, ss.9-12, 2021 (Hakemli Dergi)
The article deals with the theoretical and practical aspects of the functioning of linguistic expressive means in the Russian
language. The expressiveness of language elements is determined using three concepts: emotion, intensity, and evaluation. In our
opinion, most often the means of expressiveness are phonetic, lexical, morphological and syntactic units of the language, author's
neologisms, the introduction of colloquial or slang vocabulary, stylistic figures, etc. As a result of the linguistic analysis of literary
works, among the most effective in the category of expressiveness of speech, we distinguish rhetorical questions and neologisms as
bright examples of emotionality, evaluativeness, intensity, and imagery.
Examples of rhetorical questions and neologisms from the point of view of emotionality, intensity, and evaluativeness are
considered. It is concluded that the rhetorical question in this context gives the shades of affirmation or negation, positivity or
negativity of the phrase. Thus, rhetorical questions activate the attention and attract the interest of listeners, and provide ample
opportunities for creating expression. One of the most important distinguishing features of neologisms is the conditions of their
occurrence: the time factor, the need of society; the presence of a creator, a certain context, a language model. Using the example
of V. Mayakovsky's work, we note that expressive units, in particular, neologisms, bring written and oral speech closer together, are
widely used and reflect the main trends in the development of the modern Russian language.
It is noted that in recent decades, the Turkish language has also become more active in the emergence of new words
that are actively used in the colloquial sphere, which is reflected in the literature; examples of them are given.
Keywords: expression, expressiveness, expressive means, rhetorical question, neologisms.