The Digital Transformation of Television Broadcasting Supported by Artificial Intelligence
in: AI and Machine Learning in Broadcast Media, BOLAT NURSEL,SİRER ESENNUR, Editor, IGI Global Scientific Publishing, Pennsylvania, pp.31-47, 2026
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2026
- Doi Number: 10.4018/979-8-3373-9260-8.ch002
- Publisher: IGI Global Scientific Publishing
- City: Pennsylvania
- Page Numbers: pp.31-47
- Editors: BOLAT NURSEL,SİRER ESENNUR, Editor
- Ataturk University Affiliated: Yes
Abstract
This study examines the digital transformation brought about by artificial intelligence and machine learning technologies in television broadcasting within a conceptual and critical framework. It discusses how processes such as content production, automation, scheduling, audience measurement and personalisation have been reorganised through data-driven systems. Furthermore, by assessing the impacts of algorithmicisation on editorial independence, public accountability, transparency, privacy and accountability, the study argues that the future of television broadcasting is shaped not only by technical innovation but also by institutional and ethical choices.