SUSTAINABILITY, cilt.17, sa.11, 2025 (SCI-Expanded, SSCI, Scopus)
This study aims to determine the effect of blockchain technology adoption on new product development. In line with this purpose, the effect of blockchain technology adoption intention, blockchain technology adoption, and blockchain technology adoption on new product development was determined. In addition, it was determined whether supply chain transparency and supplier trust variables have mediating roles in the relationship between blockchain technology adoption and new product development. For these purposes, an application was carried out on ISO 1000 companies. According to the results of the research, it was determined that the intention to adopt blockchain technology is effective for blockchain technology adoption, and blockchain technology adoption is effective for new product development. In addition, supply chain transparency and supplier trust were found to have a mediating effect.