EVALUATING THE VISUAL EFFECTIVENESS OF EARLY BOOKING CAMPAIGNS FROM A NEUROMARKETING PERSPECTIVE: AN EYE-TRACKING STUDY
Turar Turizm ve Araştırma Dergisi, vol.15, no.1, pp.1-22, 2026 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 15 Issue: 1
- Publication Date: 2026
- Journal Name: Turar Turizm ve Araştırma Dergisi
- Journal Indexes: Index Copernicus
- Page Numbers: pp.1-22
- Ataturk University Affiliated: Yes