Abstract: The aim of this study is to focus upon the direct or indirect effect of the empty spaces in the poster design. The presence or absence of empty spaces is a structural part of the design. Like many elements in design, the space also has its own non-verbal communication. The relationship between empty spaces and the other images on the surface of poster has great influence on designer’s visual understanding that will be created for information, message, and the meaning. It can be said that the empty spaces in poster design sometimes cover a large part of the design surface, sometimes minimize them, and sometimes no empty space is found. It is observed that the empty spaces included in the poster design take up a large part of the design surface and sometimes minimize or no space. This phenomenon indicates a kind of variability according to the designers’ world of creativity, aesthetic understanding, and the message the designer gives to the poster. As a conclusion, in this study, poster readings will be practiced to evaluate the meaning through the posters on which empty spaces take up large part of the poster, empty spaces are never used, and finally the posters on which empty spaces are minimized. The using of empty spaces is the determinant feature in the identification of meaning in poster design even if it varies from design to design.

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Keywords: Poster design, space, meaning, visual communication