Getting Strategic Advantage by Measuring Resistance Developed against E-Prescription in Turkey


Aslan I., ÖZEN Ü.

10th International Strategic Management Conference, Rome, İtalya, 19 - 21 Haziran 2014, cilt.150, ss.465-474 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 150
  • Doi Numarası: 10.1016/j.sbspro.2014.09.055
  • Basıldığı Şehir: Rome
  • Basıldığı Ülke: İtalya
  • Sayfa Sayıları: ss.465-474
  • Atatürk Üniversitesi Adresli: Evet

Özet

To get strategic advantage countrywide and improve the control over medicines, it was decided to develop an e-prescription system by gathering all users of prescription such as doctors, governments, and pharmacies in the same platform on 01 July 2012. One of the main aims of this initiative is to prevent frauds. When e-prescription was first started in Turkey, there was an aggressive resistance against it. It was decided to measure resistance developed over time by a survey and find ways to decrease that resistance. For that purpose, 370 users are survey in Istanbul, Kayseri and Erzurum cities in 2013. Moreover, some open questions are asked to learn real reasons behind resistance from end users and to develop some suggestions to improve the adoption of e-prescription. It was found that there was a big resistance at the beginning and this resistance has decreased over time. Kayseri city showed the lowest resistance in all months. Users have stated that there was not an extensive education on how to use it and that is why there was a huge resistance at the beginning. Outages have been seen one of the greatest reasons behind that resistance. Security and privacy of patients records have not been seen a problem in future by users. (C) 2014 The Authors. Published by Elsevier Ltd.