Akademik Veri Yönetim Sistemi
Rural development-contemporary ıssue and practices, Ed. R.S. Adisa, Adisa,R.S., Editör, International Development Research Centre (IDRC) , Rijeka, ss.257-280, 2012
Rural development consists of a wide variety of new activities such as the production of
high quality and region-specific products with a particular regional image, nature
conservation and landscape management, rural tourism and the development of short food
supply chain (SFSC). In order to provide the rural development, there is a strong interaction
among the producer, manufacturer, marketer, government official and consumers. In other
words, the farmers should attitude rationally with a production model protecting the
generic and rural sources, stimulating the rural potential and spurring the rural
development by considering the effective production planning and farm management at the
agricultural food production circulation. On the other hand, at the marketing line, the
marketers should design/process the food products by accounting the consumers purchase
models, as well. In order to do so, it should be analyzed the target consumer markets, and
determined the consumers purchase attitude and behaviours towards the food products
along with their purchase powers due to production and consumption effectiveness.
Rural development is defined to be a multi-dimensional process encompassing improved
provision of services, enhanced opportunities for income generation and local economic
development, improved physical infrastructure, social cohesion and physical security within
rural communities, supporting active representation in local political processes and effective
provision for the vulnerable (Topcu, 2008; Topcu & Yavuz, 2008).