Factors influencing e-books' continuance intention in the mobile environment

Bölen M. C., Yıldırım S., Yıldırım G.

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, sa.3, ss.253-275, 2021 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2021
  • Dergi Adı: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), PASCAL, Aerospace Database, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Compendex, Educational research abstracts (ERA), INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.253-275
  • Anahtar Kelimeler: e-book, continuance intention, expectation-confirmation model, ECM, mobile environment, facilitating conditions, perceived enjoyment, EXPECTATION-CONFIRMATION MODEL, INFORMATION-TECHNOLOGY ADOPTION, USER ACCEPTANCE, STUDENTS EXPECTATION, BEHAVIOR, USAGE, SATISFACTION, EXPERIENCE, MOTIVATION, CONTEXT
  • Atatürk Üniversitesi Adresli: Evet

Özet

The identification of factors that affect people's continuous use of e-books on their mobile devices is critical for e-book publishers, e-reader manufacturers and academic researchers. This study proposes a research model that extends the expectation-confirmation model by incorporating perceived enjoyment and facilitating conditions to get a deeper understanding of continuance intention to use e-books in the mobile environment. The structural equation model (SEM) was used to analyse data which were collected from 1,663 e-book readers by an online survey. The results indicate that satisfaction, perceived enjoyment, perceived usefulness and facilitating conditions influence continuance intention significantly. Furthermore, users' confirmation of expectations has a positive effect on perceived usefulness, perceived enjoyment and satisfaction. Surprisingly, perceived usefulness does not have a significant effect on satisfaction. Based on these findings, the theoretical and practical implications, limitations, and recommendations for future research are also discussed.