Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses, Türker Elitaş, Editör, IGI GLOBAL, Pennsylvania, ss.36-50, 2022
Propaganda, which aims to influence the society to believe and act in a certain way in line with predetermined objectives, has been a form of practice that has been used extensively in the social and political
field throughout history. Many ideologies have gained prevalence as a result of effective propaganda
activities and have been able to walk to power. From Caesar to Napoleon, from Lenin to Hitler, many
leaders went down in history as master propagandists, and they dragged the masses after them with
their powerful and effective propaganda. Certain aspects of propaganda practices, which have been
the most effective way to influence societies in long historical processes, have been a source of inspiration in many areas such as public diplomacy, political campaigns, advertising, public relations, and
marketing in modern times.