1.Uluslararası Kış Turizmi Kongresi, Erzurum, Türkiye, 19 - 21 Aralık 2019
Alpine Skiing has a very important place in winter sports with the increasing number
of participants and followers since the first Winter Olympics held in Chamonix/France in 1924
and the first World Championships held in Murren/Switzerland in 1931. The aim of the
research is to investigate the relationship between the sportive success levels (Olympic Winter
Games and World Ski Championships) and winter tourism levels of Austria, France, Italy,
Switzerland, Germany, Canada, Norway, Russia and the United States in Alpine skiing.
This event, which was only a sportive competition in the preliminary organizations,
became an excellent tool for the promotion and marketing of the province, region and country
where the organization was held in the years to come. So much so that some countries have
organized the Winter Olympics 4 times (USA), and some have applied for organizing the
World Ski Championships 6 times (USA) and have won the right to organize it. Together with
the promotion of the ski centers, these organizations have made a significant contribution
towards obtaining significant winter tourism revenues.