Contextual Variability of Responsive Utterances in Blog Interaction Compared to Face-to-Face Communication

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Kovtunenko I., Kudryashov I., Bak H., Narushevitch A.

MEDIA EDUCATION-MEDIAOBRAZOVANIE, no.1, pp.51-60, 2023 (ESCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2023
  • Doi Number: 10.13187/me.2023.1.51
  • Journal Indexes: Emerging Sources Citation Index (ESCI)
  • Page Numbers: pp.51-60
  • Keywords: reactive post, explicit and implicit reaction, stimulus and response, face-to-face communication, blog text, communicative strategy, blog platform interface, COMPUTER-MEDIATED COMMUNICATION, INTERPERSONAL-COMMUNICATION, FEEDBACK, MASS
  • Ataturk University Affiliated: Yes


In comparison with face-to-face communication, the respondent's contribution to the generating of the blog text is realized on a deferred basis. The blogger and his/her interlocutors' interaction models reveal similar features with the face-to-face dialogic patterns. Compared with face-to-face communication, the dialogue in blog interaction has a more multidimensional structure. The respondent reacts with a message that contains more than one illocution, and the question-and-answer unities are characterized by a three-step scheme, since the final message is absent in the majority of contexts. On joint unfolding of the blog, the interlocutors implement many communicative strategies that are characteristic of face-to-face dialogic interaction. The system architectonics of the massage producing and transmitting plays the essential role in the implementing the effective communication models. The technical blogosphere support and the relevant communicative context largely determine the compensatory possibilities of "docking" stimuli and reactions against the general background of the whole variety of face-to-face communications. The repertoire of communicative strategies that acquire the essential importance in the process of overcoming the problems of establishing and maintaining reactions in blog communication is determined. The current aspects of designing the interfaces of blogging platforms that influence the pragmatic contexts of reactive utterances are discussed.