Girişimci Web Sayfalarının Değerlendirilmesinde Bulanık Bilişsel Haritalama Yönteminin Kullanımı

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Kaya M. D., Haşıloğlu A., Haşıloğlu S. B.

EKEV Akademi Dergisi, cilt.44, ss.335-342, 2010 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 44
  • Basım Tarihi: 2010
  • Dergi Adı: EKEV Akademi Dergisi
  • Derginin Tarandığı İndeksler: TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.335-342
  • Atatürk Üniversitesi Adresli: Evet

Özet

This study includes the subjects about which the web pages belonging to entrepreneurs should have what kind of contents according to the market and activity subject they deal with. In this respect, fuzzy cognitive mapping method was used in the application of the study. The method can be used for the subjects who are immeasurable or subjective. In this direction, in the content of the study, cognitive maps in two different sectors as software and hardware from B2B market were collected. In the conclusions of analysis carried out suitable with methodology, some findings about which enterprises should give priority to which measurement in their web pages have been accessed. In this respect, while entrepreneurs are preparing web pages, the results of the study are assumed to be indicator about what they care for.