Participant Perceptions on Career Fairs: A Comparison of Kudakaf ’23 and Kudakaf ’25


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Kulözü N., Karabulut Çakır S.

International Journal of Social and Humanities Sciences Research, cilt.13, sa.127, ss.138-148, 2026 (Hakemli Dergi)

Özet

This study aimed to reveal the perception of public and private sector institutions/organizations and NGOs within the target group

of Regional Career Fairs (RCFs), organized with the motto of “Talent is Everywhere” in Türkiye, through Atatürk University and

its students, and Regional Career Fairs and Northeastern Anatolia Career Fairs (KUDAKAF ’23 and KUDAKAF ’25). It will also

help employers provide feedback to the RCFs, regularly held at the national level since 2019, and contribute to the still-developing

national literature based on the KUDAKAF example.

A university hosted the RCFs under the coordination of the Presidency of Turkey and in collaboration with other universities

designated by the Presidency within the region. Its objective was to bring together students from RCFs, public and private sector

institutions/organizations, and host and partner universities, thus facilitating students' access to job and internship opportunities,

regardless of the advantages and disadvantages associated with the regional disparities of the universities where they receive their

education. The purposes of this research, designed based on the objectives of RCFs as outlined by the Presidency, were to identify

the perceptions and assessments of participating employer representatives towards Atatürk University and its students, RCFs,

KUDAKAF ’23, and KUDAKAF ’25, and to detect if there are differences between the two RCFs. In line with the research objective,

employers who participated in KUDAKAF ’23 and KUDAKAF ’25 completed a Likert-type scale, specially developed for the

current study, during the fair days, which provided quantitative data. The study analyzed the collected quantitative data through

simple statistical techniques. As a result, the study concluded that participants considered career fairs essential in accessing skilled

labor and that the fairs potentially offer substantial employment opportunities to students.