INVESTIGATION OF CONSUMERS ’ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS

Erciş A., Yıldız T., Deveci F. G.

MEHMET AKİF ERSOY ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ DERGİSİ, cilt.7, sa.2, ss.302-330, 2020 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 7 Sayı: 2
  • Basım Tarihi: 2020
  • Doi Numarası: 10.30798/makuiibf.573331
  • Dergi Adı: MEHMET AKİF ERSOY ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ DERGİSİ
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.302-330
  • Anahtar Kelimeler: Organic Product, Personal Values, Individual Factors, Subjective Norm, Attitude towards Purchasing Organic Product, Organic Product Purchase Intention, SUBJECTIVE NORMS, ENVIRONMENTAL CONCERN, INDIAN CONSUMERS, BUYING BEHAVIOR, ATTITUDES, INTENTION, CONSUMPTION, DETERMINANTS, CONSCIOUSNESS, WILLINGNESS
  • Atatürk Üniversitesi Adresli: Evet

Özet

In this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.