Akademik Veri Yönetim Sistemi
Uluslararası Taşköprü Pompeiopolis Bilim Kültür Sanat Araştırmaları Sempozyumu, Kastamonu, Türkiye, 10 - 12 Nisan 2017, ss.432-444
In recent years, consumption of food product
with protected designation of origin (PDO),
protected geographical indications (PGI)
and traditional specialty guaranteed (TSG)
has been of a great importance due to contributing to both human healthy and
the farms performing at the production and supply chain. Introducing to the
markets of the food product profiles with these attributes considered as the
most important quality and credence elements for consumption of the food
products has increased quickly in all the worldwide. There are about 120 food
products with PGI in Turkey, in
addition to these products, PGI
procedures of 214 ones have also continued. Moreover, it was also reported that
there were 2500 suitable food products for PGI
in Turkey. While total value of the food products with PDO and PGI in the world
market exceeds 200 billion dollars; their share within total food export of
Turkey is around 15%, this ration increase considerably, as well. In light of
these developments, the main aim of the study is to determine the consumers’
garlic consumption preference profile based on the factors and their levels
impacting on their consumption preferences of Taşköprü garlic with PGI, other
domestic ones with PDO and China one. For these aims, the primary data obtained
from 600 households in TRA1 region in 2016 formed the main material of this study.
Conjoint analysis was used to measure
the relative importance of the factors and the part utilities of their levels
maximizing the consumers’ total utilities on their garlic consumption
preferences, and then to determine the product profiles increasing their
consumption satisfaction. The results of the study reported that the highest
relative utilities on the consumers’ garlic consumption was provided from the
region of origin (28%), taste and odor (19%), head size of garlic (15%) and its
price (14%). On the other hand, it was highlighted that the factor levels
giving the highest part-worth to the consumers were also Taşkörü origin, large
head and ellipse shape with high height, tight and stiff garlic clove, pungent
odor/bitter taste, and low price. As a result, all these factors shaped the
garlic profile maximizing the consumers’ total utilities. Not only must
increase the consumers’ consumption satisfaction,
therefore, but suppliers’ market shares could also increase considerably by
considering the product profiles maximizing their total utilities.