Akademik Veri Yönetim Sistemi
4TH EURASIAN CONFERENCE ON HUMAN-COMPUTER INTERACTION, Baku, Azerbaycan, 5 - 06 Aralık 2025, ss.18, (Özet Bildiri)
Eye-tracking data provides valuable information about many aspects of human cognition, perception, and behavior, allowing researchers tounderstand individuals' gaze patterns, information processing methods,and decision-making processes. Eye-tracking technology captures the eye's gaze using the eye-tracker's cameras. This understanding has ledto many advances in various fields (Duchowski 2017). Eye-tracking technologies have been used extensively in various disciplines in recent years, particularly in cognitive psychology and neuroscience. They are also being applied to marketing and consumer behavior, reading strategies in educational sciences, and news consumption and digitalinterface use in communication and media studies (Holmqvist et al.,2011; Lai et al., 2013; Wedel & Pieters, 2021). One of these is thewidespread use of eye-tracking in the media field. This study aims toexamine the eye-tracking method used in media research using a bibliometric analysis approach. A search was conducted in the Web of Science database using the keywords "media" and "eye-tracking." Thesearch yielded a total of 3,667 studies. The identified studies were evaluated in accordance with the PRISMA guidelines (Moher et al.,2015) to meet consistency and transparency standards in systematic review processes. 1,242 studies were included in the study. Thesearticles were analyzed using VOSviewer data visualization software forpublication year, language of publication, country, keywords used,most cited authors, and inter-author connectivity. According to theresearch findings, the most publications in this clearly interdisciplinaryfield were in Experimental Psychology with 128 studies. This wasfollowed by Neuroscience with 117 publications and Communicationwith 110. When the distribution by year was examined, it wasdetermined that the first study was conducted in Computer Science in1991. The linguistic distribution of the publications revealed that 96.2%of the studies were in English, while Turkish, Dutch, and German were among the least commonly used languages, with only one publicationeach (0.08%). In terms of country-specific distribution, the United States leads with 370 publications, followed by Australia (41) and Austria (32). The countries with the fewest publications are Sweden(32) and Taiwan (17). In the keyword analysis, "eye tracking," "visualattention," and "autism" stand out as the most frequently used terms.These results suggest a conceptual and methodological roadmap for future studies on the use of eye tracking in media research.
Keywords: Media, Communication, Eye Tracking, Media Research,Bibliometric Analysis.