The Role of Corporate Social Responsibility in The Effect of Strategical Leadership on Corporate Reputation Perception

Klzil S., NAKTİYOK A.

ISTANBUL BUSINESS RESEARCH, cilt.48, sa.1, ss.64-83, 2019 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 48 Sayı: 1
  • Basım Tarihi: 2019
  • Doi Numarası: 10.26650/ibr.2019.48.0051
  • Dergi Adı: ISTANBUL BUSINESS RESEARCH
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.64-83
  • Atatürk Üniversitesi Adresli: Evet

Özet

The primary aim of this research is to examine the role of corporate social responsibility (CSR) in the effect of strategic leadership behaviors of the executives on corporate reputation perception which develops in employees. In this research, a scale was used to collect data from 517 employees of 3 private hospitals in Trabzon and collected data was analyzed with required statistical analysis. As a result of research it has been determined that strategic leadership behaviors of the executives has a positive effect on corporate reputation perception of the employees and CSR plays a a partial mediating role on the relationship between strategic leadership-corporate reputation.