Tüketicilerin Balıketi Tüketimini Etkileyen Faktörlerin Belirlenmesi: Erzurum İli Örneği


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Uzundumlu A. S., Topcu Y., Baran D.

İç Anadolu Bölgesi 1. Tarım ve Gıda Kongresi,, Niğde, Türkiye, 2 - 04 Ekim 2013, ss.74-82

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Niğde
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.74-82
  • Atatürk Üniversitesi Adresli: Evet

Özet

The aim of the study is to determine the attitudes and behaviors towards the consumers' fish consumption, and to analyze the factors affecting the consumption of fish meat. The primary data used in the study was obtained from face to face survey technique conducted with 384 households residing in Erzurum. Factor Analysis to determine the main factors affecting the consumption based on the fish meat attributes and K-means Cluster Analysis to constitute the homogenous segments related to their consumption frequencies were used. According to research results; the consumers consuming the fish meat at low-level (C1) demanded the native fish, and believed that fish was a very good product for invitations, and considered to be given an important contribution to the region's economy along with confidence to the fish meat. On the other hand, the consumers consuming fish meat at middle-level (C2) demanded the native fish, and believed that the fish was a very good product for invitations, and gave a much more importance by being a health and nutritional food. The consumers consuming fish meat at high-level (C3) demanded the native fish, and believed that the fish was a very good product for diet, and gave a much more importance by being a health and nutritional food, and preferred much more to be compatible with the sensory quality perceptions