Gıda ürünlerinde pazarlama marjı ve cebirsel analiz.


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Topcu Y.

Atatürk Üniversitesi Ziraat Fakültesi Dergisi, cilt.34, sa.2, ss.199-207, 2003 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 34 Sayı: 2
  • Basım Tarihi: 2003
  • Dergi Adı: Atatürk Üniversitesi Ziraat Fakültesi Dergisi
  • Derginin Tarandığı İndeksler: TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.199-207
  • Atatürk Üniversitesi Adresli: Evet

Özet

In food industry, algebraic analysis and marketing margins are an analysis kind that explains the marketing margins models as combination of constand and variable factors with emprical researchs and various alternative hypotheses. The models shown how the marketing margins can be calculated when main and by-products are present in model. Price flexibility according to quality and the quantity of products changing in the marketing channals and dummy variables are involved in the marketing margins models. Absolute, relative, gross and net marketing margins with marketing charges which are referred to as vertical price-spreads or mark-ups are the gap between prices two marketing levels. Changes in quality and quantity of product from farmer to consumer influence each other with the interactions of market factors due to the political, economics and social events. In the long-run, margins tend to increase, mainly due to graeter importance of marketing services, and the farmer share in consumer expenditures diminishes.